Client: Playboy Enterprises Group, Inc.
Active URL: www.takeparentalcontrol.org
Award: 2007 Webby Awards, Official Honoree - Family & Parenting Category
Under the campaign umbrella “Parental Control. Our Right. Our Responsibility,” this website is a resource for parents to learn about the various parental control technologies available for all forms of media, including television, internet, cell phone, videogames and more. The challenge was to create an interactive parent-friendly website that gathered all of the different parental control methods in one place and make them easy to understand.
The site also doubled as a marketing resource for cable companies. A special section was created for marketing tool downloads, such as TV and radio spots, web banners and customizable print pieces.