WWE WrestleMania 21
Client: World Wrestling Entertainment
Project: 3D View-Master Marketing Kit
Award: 2005 DMA International Echo Leader Award - B2B Communications
Award: 2006 CTAM Gold Mark Award - Best Affiliate Marketing Campaign
Cable affiliates receive dozens of marketing kits per month, so it can often be difficult to cut through the clutter and get their attention. Since WrestleMania is their annual flagship pay-per-view event, WWE asked us to produce something special that would get the attention of the affiliates so they would put some marketing effort into WrestleMania 21. The theme was “WrestleMania Goes Hollywood,” with the event taking place in Los Angeles. A multimedia campaign was devised, and the centerpiece was a custom 3D View-Master Viewer marketing kit. The content of the marketing kit was produced on two View-Master reels using a 3D process. The viewer was customized with a black paint job and WrestleMania logo. The kit was huge hit, earning praise and winning multiple awards.