UFC CTAM Event Display
Client: Ultimate Fighting Championship
Project: Multiple Elements for Trade Show Display
UFC wanted to have a big presence 2006 CTAM (Cable and Telecommunications Association for Marketing) Summit in Boston. The goal was to promote the many facets of their emerging brand, such as pay-per-view, television, sponsorships, fighters and company history. A multimedia event installation was designed and constructed, consisting of light-up jumbo posters, video displays, jumbo banners, octagon floor stickers, taxi tops and more. The display was titled “The New Main Event,” and it was a huge success at the conference.