Escape to Hedonism III Passport
Client: Playboy TV, Hedonism III
Project: Print and Interactive CD-ROM Marketing Kit
See Also: CD-ROM Marketing Kit in the Interactive CD-ROM Portfolio
Playboy TV partnered with Hedonism III Resort in Jamaica for Escape to Hedonism III campaign. The purpose of this marketing kit was to educate Playboy’s affiliates about the on-air promotion of the trip sweepstakes. The printed portion of the kit consisted of a marketing primer, which was designed to look like a U.S. passport. Other components of the kit included an affiliate marketing one-sheet and customizable artwork in multiple sizes.