Client: World Wrestling Entertainment
Project: Interactive CD-ROM Marketing Kit
WWE SummerSlam was one of over thirty CD-ROMs created for WWE on a monthly basis over a two year period. The kits were sent to cable systems throughout the country to assist them in marketing WWE’s monthly pay-per-view events to wrestling fans.
This CD-ROM features a custom intro and logo animation, downloadable marketing tools, demographics studies, wrestler bios and viewable event TV spot. Viewers can also watch wrestler entrance videos and video clips from WWE’s monthly Fanatic Series library titles. The music bed from the TV spot also plays throughout the presentation.