Client: Sturgis Live
Project: Interactive CD-ROM Marketing Kit
Sturgis 2004 at Full Throttle was created as a marketing tool to promote a live taping of the annual biker rally in Sturgis, South Dakota. The kits were sent to cable systems throughout the country to assist them in marketing the live event on pay-per-view to consumers.
This CD-ROM features a custom logo animation, viewable TV spot, live event countdown clock, rally history and links. The interface was designed to match the “biker leather” theme of the printed kit package. The presentation also includes photos from renowned motorcycle photographer Michael Lichter.