Die Another Day
Client: MGM Studios
Project: Interactive CD-ROM Marketing Kit
See Also: Kit Packaging in the Print Portfolio
Die Another Day was created for MGM Studios to promote the launch of this installment of their James Bond franchise on pay-per-view. The kits were sent to cable systems throughout the country to assist
them in marketing the film to their consumer database.
This CD-ROM features an interactive main menu “targeting system” which plays video from the movie within the honeycomb structure. The structure was designed to match the ice dome base used by the film’s villains. Additionally, the CD contains the movie synopsis, character bios, production stills and viewable movie trailer.