UFC Brand Kit

Client: Ultimate Fighting Championship
Project: Customizable Brand Kit


This kit was designed to promote the emerging UFC brand, which has exploded into the mainstream in the last two years. The kit serves a number of purposes, including sponsorship, advertising, new media and international sales. Because of this, the kit needed to be designed in a way so that it could be updated with current information at a moment’s notice. So, the decision was made to put all the content on removable letterhead sheets, which were then placed into die-cut pockets bound into the kit. The kit also sports a 3D lenticular motion cover.


This kit is an ongoing project that is updated regularly. The kit was also translated into an online version, using an open-source page flip script which I customized to the kits needs. A “public-safe” version of the kit can be seen here: UFC Brand Kit Online. Please note that some elements have been removed or disabled for client privacy.



Project PhotosUFC Brand Kit

with Lenticular Motion CoverUFC Brand Kit Cover

UFC Brand Kit (Open)

UFC Brand Kit (Open)


Die-Cut Page Pockets

UFC Brand Kit - Page Pockets