UFC Brand Kit

Client: Ultimate Fighting Championship
Project: Customizable Brand Kit

This kit was designed to promote the emerging UFC brand, which has exploded into the mainstream in the last two years. The kit serves a number of purposes, including sponsorship, advertising, new media and international sales. Because of this, the kit needed to be designed in a way so that it could be updated with current information at a moment’s notice. So, the decision was made to put all the content on removable letterhead sheets, which were then placed into die-cut pockets bound into the kit. The kit also sports a 3D lenticular motion cover.

This kit is an ongoing project that is updated regularly. The kit was also translated into an online version, using an open-source page flip script which I customized to the kits needs. A “public-safe” version of the kit can be seen here: UFC Brand Kit Online. Please note that some elements have been removed or disabled for client privacy.

UFC Brand Kit

with Lenticular Motion Cover

UFC Brand Kit (Open)

Die-Cut Page Pockets